In the words of Malcolm Gladwell the tipping point is the “one dramatic or magical moment in an epidemic when everything can change all at once “. The book quintessentially describes this very moment, the process of achieving it, and our idiosyncrasies and stereotypical notions about the emergence of social epidemics.
Gladwell with his enormous research and deep knowledge into the subject has given 3 ingredients for achieving this tipping point – Law of the few, the stickiness factor and the power of context. Throughout the book he has punctiliously described a variety of social epidemics and has comprehensively argued the reason for their tipping.
The book provides us with a completely different vantage point to observe how something becomes a social epidemic, how little things can make a big difference.Though I must say the extensiveness of the book make it a dull and boring read at times. One can argue that Gladwell has given so many examples to build a strong case, to provide coherency to his theory, to put everything in perspective and indeed that is the case. But as a reader I feel that his idea is so compelling that it does not require so many examples and so much elaboration, it seems he is constantly trying to convince an already convinced reader.
Despite of saying so, the book is truly worth reading and it will certainly change your perception and understanding of everything around you. This ‘little book’ will make you see the ‘world’ in a different way
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